About Mark Rosenzweig and SharkNinja

Mark Rosenzweig
5 min readJan 22, 2020

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SharkNinja is an innovative leading company in today’s marketplace. Founded by Mark Rosenzweig, its headquarters is located in Needham Massachusetts, United States. This brand incorporates the latest technology in producing their goods and has a reputation for offering high-quality household appliances. They produce a wide range of products related to household cleaning utilities, including vacuums, hard floor cleaners, and garment care products. This brand also manufactures small kitchen appliances such as; motorized kitchen helpers and drip coffee maker machines.

Mark Rosenzweig demonstrates his Shark brand vacuum.
Mark Rosenzweig demonstrates his Shark brand vacuum.

SharkNinja is a family business for families. Mark Rosenzweig and his family founded this company in 1995 and have been passed down the family for three generations up to date. They started in Montreal and moved to Needham, Massachusetts since then. This household appliance manufacturer was originally known as Euro-Pro. Although, it was renamed by Rosenzweig to SharkNinja in the year 2015.

The policy of this brand’s management has been based on innovation and development. Over the past decade, they have added many additions to their original variety of products; A journey from offering Shark Vacuums and Ninja kitchen appliances to adding in one-pot cookers and even blended.

Mark Rosenzweig demonstrates his Shark brand vacuum.

SharkNinja produces the ultimate drip coffee maker machines that are known as “Ninja Coffee Bar”. The premium quality of this coffee machine was the reason the famous actress Sofia Vergara agreed to do its promotion.

SharkNinja offers its product both in the stores and through online shops in the United States and the rest of the world as well. This is to add to their customer’s convenience and satisfaction.

One of the mentionable competitors of SharkNinja is a private limited named Dyson Ltd. This company holds a repute for its namesake vacuum Cleaners.

The top priority for SharkNinja is a customer’s satisfaction. They use the most advanced innovations to add efficiency and appropriate details to their creations. SharkNinja has gathered the most talented professional to help produce optimum products with the use of the latest technologies. They seize any opportunity Individually and collectively to thrive through their innovative goods in the global market.

Through Mark Rosenzweig’s leadership, SharkNinja has built a loyal and passionate relationship with their customers over the years. Their constant 5-star reviews are the indicator of their relentless efforts and customer-driven focus.

Mark Rosenzweig demonstrates his Shark brand vacuum.

SharkNinja’s unwavering customer-driven policy is the main cause of becoming one of the leading household appliances in the world. Their Shark vacuum cleaners are the top-rated vacuums found in the global market, while their Ninja kitchen appliance is one of the best-selling kitchen products available.

Shark is one of the many of the daughter companies that have branched from the original SharkNinja Operating LLC. Shark is a pioneer in small household appliances and cleaning solutions. The design of these utilities has aimed to fit today’s demanding lifestyle of the people from around the world.

The innovation and high efficiency of the manufactured utilities of Sharkninja is their key secret to success. They have rapidly outgrown their competitors and grown their roots deep in the houseware industry. SharkNinja has impacted their customers in a positive manner always; from the cutting-edge and ultra-powerful vacuum cleaners to high-quality at-home coffee machines, they have gifted all types of comfort to their customers through their advanced designs.

As a leading houseware innovator, the creator of Shark and Ninja brand, Euro-Pro announced its name change to Shark ninja. This change was based on capitalizing on a customer’s trust and awareness. The purpose of this capitalization of to create a separate stream of success for each of the daughter brands and establish this success to one unified identity.

SharkNinja prides itself on the innovation while maintaining the ease of use introduced through their products. They also are pleased to offer these features while keeping the prices budget-friendly. Their products are found through the major big-box retailers and specialty stores while being accessible to online shoppers.

This innovative brand creates its products that are functional and institutive in detail. This has brought Sharkninja a success of more than 1.6 billion dollars of annual revenue. Here are some other mentionable success of this company; The number one innovative houseware products; Holds the highest-ranking vacuum cleaner across the US; Number one leading manufacturer of motorized kitchenware.

SharkNinja highlights a new and global brand campaign; This way, this company uses its game-changing identity to attract new talent. The company is planning to hire 100 associates throughout the world in the next 90 days.

The growing popularity and a number of customers have demanded a higher production and service rate from SharkNinja. They needed to develop their facilities and increase the number of their offices in response to these demands. SharkNinja impeded a strategy to keep up with its customer’s needs. They have announced the signing of a lease contract for their 150,000 sq. ft. outstanding corporate headquarters in Needham, MA. They are currently perusing new facilities in different geographical locations. SharkNinja newly allocated places are such as Alabama and Suzhou, China and Toronto, where the new teams of highly trained professionals have been assigned. This is not the only expansion of SharkNinja has opened a state-of-art distribution center in Chino and CA, a sales office in Wakefield, UK and a design center in London, UK.

The expansions are expected to bring about a higher availability and even more convenient in providing services to SharkNinja customers. Although this does not have any effect on the availability of the sales and products; SharkNinja will continue to sell its products in major retail and an online shop. The infomercials and online shopping will be through the portals such as Sharkclean.com and Ninjakitchen.com. there are major retails across the United States, United Kingdom, Canada and 34 countries around the world. Customers can find SharkNinja Operating LLC products under the trademarks of SharkNinja, Shark® and Ninja®

Founder by Mark Rosenzweig, SharkNinja is a ground-breaking leader in manufacturing household products and creators of the familiar household brands, Shark®and Ninja®. SharkNinja keeps his production line growing by adding variety and ease of use as they proceed ahead. This brand’s new and technologic innovations consist of corded and cordless vacuum, steam mops and cleaners, irons and garment streams, and multiple small kitchenware to address every need of their customers.

SharkNinja insists on grouping technology and innovation in their design ideas to eliminate the use of extra household appliances. This helps the customers to declutter their homes from unnecessary and out of use products.

SharkNinja is actively looking for professionals who are motivated to make a difference in the lives of millions of people. They seek a set of talents and creativity to be used in order to push the boundaries of technology and their designs. Their open call for the individuals who think to have what it takes to be a part of the SharkNinja production family. These candidates can refer to SharkNinja’s new careers page and find out more about current openings.

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